In February, I attended the Digital Signage Expo in Las Vegas. DSE 2008 exceeded everyone's expectations with record attendance and loads of new technology. As a first timer to Vegas and DSE, there was a lot to take in over the three day conference. My goal was to gain a further understanding of how today's digital signage content works from creation to distribution. In the past, Jones Productions has created content for signage applications including: in-room video for hotels, in-store video for restaurants and stores, and visitor centers. The distribution of this content was typically a disc sent through the mail (sneakernet). Today's standard of distribution utilizes a secure file transfer which may immediately update, making it more efficient and dynamic. Complex digital signage network function similar to a computer network, as a piece of content can be sent from a centralized location out to any node or groups of nodes. I'll be focusing on content creation and optimization as this rapidly growing industry continues to evolve. The link below is a flash document to help further explain the content of digital signage.
Digital Signage Content
Tyler Cobb
VFX/Motion Graphics
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